Just as the industrial labor process separates off from handicraft, so the form of communication corresponding to this process — information — separates off from the form of communication corresponding to the artisanal process of labor, which is storytelling.  This connection must be kept in mind if one is to form an idea of the explosive force contained within information.  This force is liberated in sensation.  With the sensation, whatever resembles wisdom, oral tradition or the epic side of truth is razed the ground.

                                                                          — Walter Benjamin, The Arcades Project

Storytelling is linked to artisanal labor because it is created out of the life experience of an individual storyteller, most especially the time spent learning the craft of it.  It's not so different from making furniture by hand.  Information, by contrast, is merely collected and repackaged.  It has the nature of an industrial product, which can be separated from the process of its creation and sold like any other commodity.

Storytelling embodies, at its best, as Benjamin notes, wisdom, tradition and a truth that transcends both the moment and the immediate context of its telling — it is epic in that sense.  Information has commercial value to the degree that it embodies sensation — sensation in the sense of surprise or shock value, and sensation in the sense of newness or exclusivity.